Ways builders can use marketing

As a builder or small business owner, you would know that having a happy and satisfied customer is the top priority. You would also know that finding new clients and leads can be a big challenge. If you aren’t already, learning different ways builders can use marketing and implementing them can be a big help.

Traditional marketing such as flyers, billboards and posters aren’t getting the cut-through they once did. Today’s consumers are conducting large percentages of their lives online and this is where you need to reach them too. Consumers do their own research when it comes to making purchases or engaging in services. If you want to become part of that equation then it’s essential your business has a presence online. The different ways builders can use marketing we have listed below can be very low cost and all can be achieved by yourself. Making online marketing not only more effective but also the more affordable option.

1. Be present on social media

In a day and age where it’s increasingly common for potential clients to search for your business on Instagram before Google, it is of the utmost importance that your business is not only present on social media but also active. Whether you are starting a small business or reaccessing your marketing plan, your business should have a Facebook and Instagram page. While beginning two social media accounts may sound daunting. It is actually one of the best ways you can connect with current and potential customers, all while showing off what you do best.

2. Build a website

Not only does a website give your business credibly and authenticity. It also acts as the best place for potential leads to learn more about your business and ultimately how to take next steps, like asking for a quote. Good website development can be expensive but there are user-friendly options, such as Squarespace for those that want to make their own. Your website needs to be usable across all devices; computers, mobiles and tablets, quick to load, clearly makes it easy for leads to contact you and includes some call to actions buttons such as “get a quote”.

3. Create a Google My Business listing

Creating a Google My Business listing is the easiest way to ensure your business pops up in the search pages every time a customer or a potential lead googles your business name. It’s where you manage all your details such as location, opening hours, website, contact methods, and Google Reviews. The stats are in your favour when people are searching for businesses local to them as research shows one in two people make a purchase the same day they conduct a local search. Because of this, it is crucial that your Google my Business listing is as current and up to date as it can be so you don’t miss out on potential customers. 

4. Gather testimonials

Testimonials are one of the other fantastic ways builders can use marketing to increase a business’s credibility. Ideally, you’d be looking for testimonials or reviews across Google, Facebook and your website. A great way to get testimonials is to ask a customer to review you after you’ve provided them with a great product or service. Avoid asking for a review at the same time as asking for money or payment. 

5. Learn about SEO 

Nailing your SEO or Search Engine Optimisation is the most reliable way to move your business to the top of the Google search page. If you work in a saturated market, then making sure your business ranks highly is the best way to beat your competitors. For a more detailed run-through of SEO and how it works, read SEO: Setting up shop next to the Internet’s main entrance by Oracle Tree